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A fast-growing European start-up specialising in advanced wearable technology for athletic performance monitoring.
The client sought to expand into new markets but encountered scepticism from sports organisations regarding the real-world impact of their devices. They required a strategy to validate their technology and accelerate adoption among professional and semi-professional teams.
Market Validation Pilot: We identified a professional football team in France known for its openness to innovation. Ortus Strategy facilitated a three-month pilot programme where the team used the client’s wearable devices during training and matches.
Stakeholder Engagement: We coordinated workshops with coaches, athletes and medical staff to ensure proper adoption and gather qualitative feedback.
Data-Driven Insights: Our team analysed performance data and user feedback, creating compelling case materials for broader market outreach.
Go-to-Market Refinement: Insights from the trial informed a refined value proposition and targeted messaging for the French and wider European markets.
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